The premiere of 'The Spy Who Loved Me' took place at at the Odeon Cinema, Leicester Square, London on this day in 1977. In attendance were Princess Anne and Earl Mountbatten. Fans gathered outside on a warm summers evening to catch a glimpse of stars Roger Moore, Barbara Bach and Richard Kiel. The date 07/07/77 was specially selected for the premiere of Moore's third outing as James Bond.

'The Spy Who Loved Me' was a huge smash at the worldwide box office grossing $185.4 million from a budget of $13.5 million.